A Message From Me
I realized, in the days after December 14th, that doing nothing wasn't an option I could live with.
Fifteen people were killed that night at Bondi Beach.
Fifteen innocent Fathers, Mothers, Brothers, Sisters.
It was a deliberate antisemitic attack on a Hanukkah gathering.
People celebrating light and tradition, targeted because they were Jewish, struck down by hatred while they were most vulnerable.
Bondi United exists because I couldn't accept that the appropriate response was to move on and let the world forget.
I'm not a community leader. I'm not a spokesperson. I'm someone who felt the weight of proximity and recognized that doing nothing, saying nothing, would haunt me more than any imperfect attempt to respond. This isn't about having answers. It's about refusing to look away.
The shirts we make are acts of remembrance.
They're not products.
They're not branding.
They're a way to say: this happened, these lives mattered, and we will not let them disappear into silence.
Every one we create helps support the families who lost someone that night and the community still rebuilding in the aftermath.
This isn't a business built on tragedy.
It's a commitment I made to myself.
To the memory of fifteen people who deserved to celebrate without fear.
I don't know if this is enough.
I don't know if anything could be.
But I know that turning away, staying quiet, pretending it didn't happen or didn't matter, that wasn't something I could do.
If you're reading this, you're someone who believes remembrance matters.
You're someone who understands that standing together isn't optional when hatred shows up at our doorstep.
You're someone who refuses to let fifteen lives disappear into silence.
That's why this exists.
Not to sell you something.
Not to build a brand.
But to make sure that what happened on December 14th, 2025 is never forgotten
That the people we lost are honored not just in words, but in action.
Thank you for being here.
Founder, Bondi United